When we speak of Amplified Product it is an expression used in the marketing fild  to designate a set of characteristics of the product and/or services and that it relieves additional characteristics for the consumer instead the Expected Product. One of the marketing and product enhancement features is PACKAGING, a brand and after-sales service.

 

Packaging is the first effective contact of the customer with the product and will stand out as one of the main means of communication of a brand or a product. Allied to a series of features, which encompass packaging such as design, differentiation through additional value, product preservation, ease of use or preservation of the environment by choosing the most suitable and related materials with own Product, and can even serve as a souvenir or give it to a second use. A packaging will create an identity with the consumer and facilitate an interaction. It is as if it were love at first sight, or if it has, or it will never be at first sight.

 

Many of the companies follow the premise that the packaging serves only for storage and transportation, and it is perceived that few resources for investigations, however, since it is a packaging plays a key role in building brand identity, results Of sales And no consumer behavior.

 

By the eficiency of comunication by the package it is necessary to understand the perception of its consumers have about your product. It is also verified how packaging is actually effective as a communication tool. And that the very constitution of the packaging materials, the design of the packaging and the care with the aspects like ambiental care are preponderant.